<em>About</em> Us About Us

Merlin is a business built on fun. With more than 120 attractions around the world ranging from Madame Tussauds to LEGOLAND, we put all our passion into creating magical memories for our guests. And when you think we have around 65 million visitors every year, that’s a lot more unforgettable moments than you’d find anywhere else.

Discover more about Merlin >

What's included in the Merlin Entertainments family?

  • LEGOLAND® Parks

    Fun, colourful and inspirational, LEGOLAND® is where awesome awaits for families looking for a great day out, or the ultimate vacation experience.

  • Midway Attractions

    These are branded indoor attractions, where guests typically spend one or two hours. 
    For example: SEA LIFE, Madame Tussauds, LEGOLAND Discovery Centre, The Dungeons, The Eye, and more!

  • Theme Park Resorts

    Heide Park Resort

    These are our world-famous theme parks including Alton Towers Resort, THORPE PARK Resort, Garaland, Heide Park and more!

  • Our Charities

    We own the SEA LIFE Trust and Merlin's Magic Wand Children's Charity. Scroll down for more information!

TheMerlin Way

The Merlin Way is at the heart of everything we do – it’s our DNA. It sums up what a Merlin person is about and shapes how we will continue to achieve our objectives for the future.

  • We care
  • We love what we do
  • We are innovative and fast moving
  • We make every £, $, €, ¥ count
  • We take ownership
  • And we do it all for the love of fun

The Merlin Way


We create a world of fun for our visitors – and we really do mean “world”. You’ll find our attractions in more than 25 countries across four different continents, from Scarborough to San Francisco, from Helsinki to Hong Kong.

Locations >

Merlin'sMagic Wand

Our children's charity, Merlin’s Magic Wand (MMW), supports children facing challenges of serious illness, disability or adversity around the world through three key initiatives.

Magical days out
Every year, we welcome thousands of children facing challenges of serious illness, disability or adversity and their families to our attractions for free.

Magic on Tour
Some children are too poorly to come and visit us – so our colleagues go out into the community and take the magic to them.

Magic Spaces projects
We support children who are facing tough times by transforming playrooms, sensory rooms, hospital waiting rooms and other spaces into magical, Merlin-inspired environments.

Find out more >


Our vision is a world where our seas are healthy, properly protected, and full of diverse life. As a charity, we work globally to protect the world’s oceans and amazing marine life.

Our Sanctuaries
The SEA LIFE Trust charity owns and operates marine animal sanctuaries.

Our Cornish Seal Sanctuary is dedicated to the rescue and rehabilitation of seal pups in need of help. Thanks to the expert care they receive, when the seals are ready they can be released back to their home in the ocean.

We are excited to announce that we are building the SEA LIFE Trust Beluga Whale Sanctuary. A world first initiative, the Sanctuary will provide a home for two beluga whales, Little White and Little Grey.

Our wider work
We work across the world to support practical local projects to protect marine wildlife and their habitats, alongside working on conservation campaigns to effect long-lasting change on a global scale.

Find out more >

Being a Forcefor good

A key part of The Merlin Way is that we care – about our people, our visitors, the creatures in our care and the communities where we work. There are four key areas where we try to give a little back.

Merlin’s Magic Wand
We put the magic back into the lives of seriously ill, disabled and disadvantaged children.

SEA LIFE Trust Marine & Wildlife Conservation
We protect wildlife around the world through rescue, breeding, conservation and education.

Environment & Sustainability
We're committed to managing our environmental impacts and ensuring our business has a positive net impact in its communities.

We make sure our environments provide access for all.

Our locations

With a presence in more than 25 countries and across four continents, we have some truly global opportunities for your career.